Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Nous utilisons des cookies dans le but suivant :
Assurer le bon fonctionnement du site web, améliorer la sécurité et prévenir la fraude
Avoir un aperçu de l'utilisation du site web, afin d'améliorer son contenu et ses fonctionnalités
Pouvoir vous montrer les publicités les plus pertinentes sur des plateformes externes
Gestion des cookies
Club utilise des cookies et des technologies similaires pour faire fonctionner correctement le site web et vous fournir une meilleure expérience de navigation.
Ci-dessous vous pouvez choisir quels cookies vous souhaitez modifier :
Cookies techniques et fonctionnels
Ces cookies sont indispensables au bon fonctionnement du site internet et vous permettent par exemple de vous connecter. Vous ne pouvez pas désactiver ces cookies.
Cookies analytiques
Ces cookies collectent des informations anonymes sur l'utilisation de notre site web. De cette façon, nous pouvons mieux adapter le site web aux besoins des utilisateurs.
Cookies marketing
Ces cookies partagent votre comportement sur notre site web avec des parties externes, afin que vous puissiez voir des publicités plus pertinentes de Club sur des plateformes externes.
Une erreur est survenue, veuillez réessayer plus tard.
Il y a trop d’articles dans votre panier
Vous pouvez encoder maximum 250 articles dans votre panier en une fois. Supprimez certains articles de votre panier ou divisez votre commande en plusieurs commandes.
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese con...Savoir plus
This book analyses how China's firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during th...Savoir plus
Mergers and acquisitions (M&As) are a vital strategy for companies attempting to expand and diversify in China. It has been widely accepted that post-...Savoir plus
Production and innovation activities are being re-distributed across the world. The BRICS countries (Brazil, Russia, India and China) are proving the ...Savoir plus
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subs...Savoir plus
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students a...Savoir plus
The traditional flow of goods from primary production through to manufacturing and consumption has expanded across international borders conterminousl...Savoir plus
Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regi...Savoir plus
The Asia-Pacific region is recognized as the fastest growing economic region in the world as well as one of the most difficult places for expatriates ...Savoir plus
This book reviews how China's accession to the WTO has impacted upon its education, environment, economic and social outcomes in recent years. It has ...Savoir plus
The main theme of the book is the globalisation of China's markets and Chinese business management in the context of ongoing reform at home and the co...Savoir plus
This collection of work by leading scholars investigates the impact of the globalization process on some selected Asian economies and societies. With ...Savoir plus
Aimed at globalising companies, institutional investors, business researchers, students and practitioners. Guerilla Capitalism analyses the nature of ...Savoir plus
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing i...Savoir plus
How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides ...Savoir plus
Chinese economic reform has been undertaken through a series of phased reforms. The goal of Chinese economic reform was to generate sufficient surplus...Savoir plus
Globalization has changed business the world over. Financial crises in the West and parts of Asia have triggered a search for new models and ways of d...Savoir plus
This book is about women directors in China and India. The aim of the book is to understand more clearly where women are present on corporate boards, ...Savoir plus
A comprehensive, structured, and up-to-date introduction to the law governing the dissemination of information in a computer-mediated world in China, ...Savoir plus
This book discusses the South China Sea dispute from a Chinese perspective with regards to history, law, international politics, the economy, diplomac...Savoir plus
For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This ac...Savoir plus
In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer...Savoir plus
Our contemporary era has witnessed the remarkable development of China-ASEAN relations. Both sides have pledged to establish and develop a comprehensi...Savoir plus
This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region - an area which has emerged as a...Savoir plus