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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisat...Savoir plus
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising bus...Savoir plus
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not t...Savoir plus
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has d...Savoir plus
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has d...Savoir plus
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influen...Savoir plus
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not t...Savoir plus
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigate...Savoir plus
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising bus...Savoir plus
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and give...Savoir plus
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influen...Savoir plus
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and give...Savoir plus
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the ...Savoir plus
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadia...Savoir plus
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigate...Savoir plus
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the ...Savoir plus
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a...Savoir plus
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effor...Savoir plus
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ...Savoir plus
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisat...Savoir plus
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a...Savoir plus
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ...Savoir plus