- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Livres écrits par Erdener Kaynak
Tous les livres de Erdener Kaynak
-
Ethical Issues in International Marketing
Erdener Kaynak, Nedjet Delener
- Livre relié | Anglais
- Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et... Savoir plus
268,45 €Livraison 1 à 4 semaines268,45 €Livraison 1 à 4 semaines -
The Eight Core Values of the Japanese Businessman
Erdener Kaynak, Yasutaka Sai
- Livre relié | Anglais
- The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any... Savoir plus
48,95 €Livraison 1 à 2 semaines48,95 €Livraison 1 à 2 semaines -
Euromarketing and the Future
Erdener Kaynak, Lynn R Kahle
- Livre relié | Anglais
- Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in c... Savoir plus
154,45 €Livraison 1 à 4 semaines154,45 €Livraison 1 à 4 semaines -
Globalization and East Asia
Erdener Kaynak, Khosrow Fatemi
- Livre broché | Anglais
- Learn to apply the strategies used in East Asia's phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no h... Savoir plus
50,45 €Livraison 1 à 2 semaines50,45 €Livraison 1 à 2 semaines -
Teaching and Program Variations in International Business
Erdener Kaynak, John R Schermerhorn
- Livre broché | Anglais
- Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universiti... Savoir plus
80,95 €Livraison 2 à 3 semaines80,95 €Livraison 2 à 3 semaines -
Service Industries in Developing Countries
Erdener Kaynak
- Livre relié | Anglais
- First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. Savoir plus
244,45 €Livraison 2 à 3 semaines244,45 €Livraison 2 à 3 semaines -
Internationalization of the Business Curriculum
Erdener Kaynak, Manton C Gibbs Jr
- Livre relié | Anglais
- This important book explores the need to internationalize the business curriculum and to actively involve faculty in international studies and the glo... Savoir plus
131,99 €Livraison 1 à 2 semaines131,99 €Livraison 1 à 2 semaines -
Food and Agribusiness Marketing in Europe
Erdener Kaynak, Matthew Meulenberg
- Livre broché | Anglais
- This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultura... Savoir plus
106,95 €Livraison 2 à 3 semaines106,95 €Livraison 2 à 3 semaines -
International Retailing Plans and Strategies in Asia
Erdener Kaynak, Jung-Hee Lee, John Dawson
- Livre relié | Anglais
- Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different fr... Savoir plus
290,45 €Livraison 1 à 4 semaines290,45 €Livraison 1 à 4 semaines -
Internet Applications in Euromarketing
Erdener Kaynak, Lynn R Kahle
- Livre broché | Anglais
- Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet market... Savoir plus
69,45 €Livraison 1 à 4 semaines69,45 €Livraison 1 à 4 semaines -
Management Education in the Chinese Setting
Erdener Kaynak
- Livre broché | Anglais
- Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countrie... Savoir plus
35,45 €Livraison 1 à 2 semaines35,45 €Livraison 1 à 2 semaines -
International Marketing
Erdener Kaynak
- Livre broché | Anglais
- Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa... Savoir plus
90,45 €Livraison 1 à 2 semaines90,45 €Livraison 1 à 2 semaines -
International Business Expansion Into Less-Developed Countries
Erdener Kaynak, James C Baker
- Livre broché | Anglais
- For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the... Savoir plus
64,95 €Livraison 1 à 2 semaines64,95 €Livraison 1 à 2 semaines -
The Management of International Advertising
Erdener Kaynak
- Livre relié | Anglais
- The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for... Savoir plus
161,45 €Livraison 2 à 3 semaines161,45 €Livraison 2 à 3 semaines -
Strategic Management in Central and Eastern Europe
Erdener Kaynak, Peter Geib, Lucie Pfaff
- Livre broché | Anglais
- Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportuniti... Savoir plus
43,55 €Livraison 1 à 2 semaines43,55 €Livraison 1 à 2 semaines -
Euromarketing and the Future
Erdener Kaynak, Lynn R Kahle
- Livre broché | Anglais
- Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in c... Savoir plus
46,95 €Livraison 1 à 4 semaines46,95 €Livraison 1 à 4 semaines -
European Perspectives in Marketing
Erdener Kaynak
- Livre broché | Anglais
- Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homoge... Savoir plus
92,45 €Livraison 1 à 4 semaines92,45 €Livraison 1 à 4 semaines -
Digital Technology in Teaching International Business
Erdener Kaynak, Lloyd Russow
- Livre broché | Anglais
- Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business wi... Savoir plus
69,45 €Livraison 1 à 4 semaines69,45 €Livraison 1 à 4 semaines -
Internationalization of Companies from Developing Countries
Erdener Kaynak
- Livre broché | Anglais
- Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Count... Savoir plus
105,45 €Livraison 1 à 2 semaines105,45 €Livraison 1 à 2 semaines -
The Global Business
Erdener Kaynak
- Livre relié
- Offers concepts, techniques and strategies for US business professionals guiding firms into the world market. It is need- and action-oriented, showing... Savoir plus
151,80 €Livraison 1 à 2 semaines151,80 €Livraison 1 à 2 semaines -
International Retailing Plans and Strategies in Asia
Erdener Kaynak, Jung-Hee Lee, John (University of Stirling, UK) Dawson
- Livre broché
- Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed i... Savoir plus
82,95 €Livraison 1 à 2 semaines82,95 €Livraison 1 à 2 semaines -
Handbook of Cross-Cultural Marketing
Erdener Kaynak, Paul Herbig
- Livre broché | Anglais
- Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's l... Savoir plus
110,45 €Livraison 1 à 2 semaines110,45 €Livraison 1 à 2 semaines -
Cross-National Consumer Psychographics
Erdener Kaynak, Lynn R Kahle
- Livre broché | Anglais
- What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics s... Savoir plus
70,45 €Livraison 1 à 2 semaines70,45 €Livraison 1 à 2 semaines -
Executive Development and Organizational Learning for Global Business
Erdener Kaynak, Robert M Fulmer, J Bernard Keys
- Livre broché | Anglais
- An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you... Savoir plus
55,45 €Livraison 1 à 2 semaines55,45 €Livraison 1 à 2 semaines