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- Toujours un magasin près de chez vous
42 Rules of Product Management (2nd Edition)
Learn the Rules of Product Management from Leading Experts Around the World
Brian Lawley, Greg Cohen
Livre broché | Anglais
15,45 €
Description
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
- How to focus on market needs, not just individual requests
- How to clarify your product positioning before your next big decision
- How to align your product strategy with company strategy -- and then sell it
- Why agility is the key to product management success
- Why great execution trumps a great product idea
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 124
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781607730842
- Date de parution :
- 21-11-12
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 149 g
