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- Payer en toute sécurité
- Toujours un magasin près de chez vous
A Fashion Retailer's Guide to Thriving in Turbulent Times
Ghalia Boustani, Daniela Leonini
Livre broché | Anglais
43,45 €
+ 86 points
Format
Description
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today's turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 94
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781032002255
- Date de parution :
- 01-12-22
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 176 g
