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Advances in Advertising Research XIII
Frontiers of Advertising: Re-Considering Its Shapes and Forms
189,95 €
+ 379 points
Description
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 206
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783658439354
- Date de parution :
- 08-02-25
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 148 mm x 210 mm
