Description

In recent years, adventure sports have become
increasingly prominent in tourism worldwide. While
tourism providers in most industrialized countries
have discovered this segment to be a lucrative
market, adventure sports contribute a negligible
percentage to tourism earnings in Mexico. The author
analyses rock climbing tourism in the Potrero Chico,
located in the country s Northeast, to depict how
adventure sports can contribute to the economy at a
regional level. In addition to a thorough
investigation of local tourism demand, the book
offers a detailed analysis of the direct economic
impacts generated by climbing tourism in the area.
The author concludes with recommendations for the
sustainable development of adventure tourism
destinations on a regional basis. It is the intent of
this book not only to raise awareness of
Mexico s potential in the adventure tourism segment,
but also to provide a reference point for businesses
and governments in decision-making concerning the
development of future projects.