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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Advertising Confluence
Transitioning Marketing Communications Into Social Movements
83,95 €
+ 167 points
Description
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 122
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781137492241
- Date de parution :
- 22-12-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 147 mm x 218 mm
- Poids :
- 317 g
