Introduction.- Foreword.- Chapter 1: Persuasive communication, by Jean-Paul Close, Jaap Ham.- Chapter 2: the AiREAS Proof of Principle - POP Relating air quality to health and lifestyle, by Jean-Paul Close, Nicolette Meeder, John Schmeitz.- Chapter 3: The backpack project, by Jean-Paul Close, Nicolette Meeder.- Chapter 4: New entrepreneurship, by John Schmeitz, Jean-Paul Close.- Chapter 5: Event linked communication, by Jean-Paul Close, Eric de Groot, Pierre Cluitmans.- Chapter 6: Multicultural context, by Jean-Paul Close, Rüstem Demir.- Chapter 7: Level 4 Sustainocratic regional development, by Jean-Paul Close.