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Apple in China EBOOK

The Capture of the World's Greatest Company

Patrick McGee
Ebook | Anglais
23,34 €
+ 23 points
Format

Description

Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.

On the brink of bankruptcy in 1996, Apple shifted its operations offshore. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple’s fortunes, their sophisticated production played a seminal role in financing, training, supervising, and supplying Chinese manufacturers – skills Beijing is now weaponizing against the West.

Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino’s choice to anchor its supply chain in China has increasingly made it vulnerable to the regime’s whims. Both an insider’s historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone’s global domination within an increasingly fraught geopolitical context.
 

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Editeur:

Contenu

Nombre de pages :
352
Langue:
Anglais

Caractéristiques

EAN:
9781398534384
Date de parution :
21-05-25
Format:
Ebook
Protection digitale:
Adobe DRM
Format numérique:
ePub

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