In September 1972 three graduates rented two floors above a cash and carry warehouse at 65a Lisson Street, West London. After a couple of months one emptied his studio, the first floor front room, and opened the space for exhibitions. There followed a spate of invented artists which made humorous comments on the high flown conceptual arena. In 1974 The Gallery strengthened its identity with The Gallery London Displays, a series developed with sculptor Vaughan Grylls. The 'non-artist' works featured documentary material in a concise graphic presentation. This led to projects with artists John Latham, Rita Donagh, Gerald Newman, and others. During its five years' operation The Gallery forged an independent history, with a remarkable flow of art and events that produced classic statements for their time.