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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Description
This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup.
We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow. Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works. Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 32
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780750289528
- Date de parution :
- 13-12-16
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 222 mm x 273 mm
- Poids :
- 163 g
