What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the "m's" in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap'n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was "advanced technology." They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.

The book is divided into fifteen chapters, each covering a brand category:
• Television
• Cereal
• Soft Drinks
• Snack Foods, Convenience Foods
• Toys, Games and Comic Books
• Health, Beauty and Cigarettes
• Automobiles
• Fast Food
• Rock 'n' Roll
• Revolution
• Environment
• Technology
• Movies
• The Ultimate Boomer Brand Winner & Loser
An Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood.

Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

Editorial Reviews

Warm, witty and thoroughly engaging, Barry Silverstein's thumbs up/thumbs down take on the brands, entertainment and events of their youth will make Boomers smile – maybe bug them too, if personal favorites rate as "losers." And marketers will enjoy this powerful primer on hidden histories that still influence Boomer consumer decisions today.
- Barry Robertson, Partner, Boomer / neXt – consultants on brand regeneration in the 50+ space

If you're a Baby Boomer, Boomer Brand Winners & Losers will surely bring back cherished memories. This captivating book takes a comprehensive and engaging look at brands that impacted our lives, encouraging animated and fun debates about which are the best and worst of our generation.
- Julie A. Gorges, author and blogger at Baby Boomer Bliss

Boomer Brand Winners & Losers brings one back to a simpler time with fond memories of favorite snacks and famous slogans. Barry Silverstein shares 156 winners and losers carefully selected and detailed. Enjoy the journey as you revisit forgotten brands from days gone by.
- Dave Bernard, author, I Want to Retire! and blogger at Retirement – Only the Beginning

Boomer Brand Winners & Losers is a fun read, chock full of fascinating stories behind iconic brands. You may quibble with Barry Silverstein's designation of winners and losers, but you'll enjoy the humor, quirks and facts behind so many Boomer historic moments and brands.
- Toby Haberkorn, author, Best Job Search Tips for Age 60-Plus

"What a fun trip down memory lane! Like song lyrics, some of these brands' marketing taglines are indelibly etched in my brain—and this book triggers a flood of feel-good associations. When talk turns to medical matters at your next Baby Boomer gathering (as it is wont to do, it seems, as we get older!), just pull out this book to get the conversation going in a more lighthearted direction!"
- Roxanne Jones, co-author of the forthcoming book Voices from the Other Side… of Retirement

"Anyone born before 1964 won't be able to read just one page of this book. For everyone born after 1964, you'll have 156 history lessons to learn from."
David Wogahn, president, AuthorImprints and Boomer publisher