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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
Elon Musk and the most controversial corporate takeover in history
Ben Mezrich
Livre broché | Anglais
15,45 €
+ 30 points
Description
In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon? With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 352
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781035032488
- Date de parution :
- 13-06-24
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 197 mm x 130 mm
- Poids :
- 242 g
