•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

Simon Middleton
Livre broché | Anglais
27,95 €
+ 55 points
Livraison 1 à 2 semaines
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
368
Langue:
Anglais

Caractéristiques

EAN:
9781907312427
Date de parution :
24-05-10
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
170 mm x 208 mm
Poids :
498 g

Les avis