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Business Demography
A Guide and Reference for Business Planners and Marketers
Louis G Pol
Livre relié | Anglais
161,45 €
+ 322 points
Description
Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 310
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780899302188
- Date de parution :
- 06-11-87
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 612 g
