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Business Research Methods and Statistics Using SPSS
Robert P Burns, Richard Burns
Livre broché | Anglais
212,45 €
+ 424 points
Format
Description
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 560
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781412945301
- Date de parution :
- 04-12-08
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 183 mm x 229 mm
- Poids :
- 997 g
