![](https://cdn.club.be/product/9782702183625/front-medium-3824923389.jpg?w=300)
Contents:
Getting started
Aspect 1: The basics of advertising - A workshop approach
Aspect 2: Marketing - Launching a product on the market
Aspect 3: Action! - Advertising and sales in the movies
Aspect 4: "It's all illusion ..." - Marketing and sales in literature
Aspect 5: No limits at all? - How advertising influences people
Review
Klausuren 1 und 2