Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !

Retrait gratuit dans votre magasin Club
7.000.000 titres dans notre catalogue
Payer en toute sécurité
Toujours un magasin près de chez vous

Retrait gratuit dans votre magasin Club
7.000.0000 titres dans notre catalogue
Payer en toute sécurité
Toujours un magasin près de chez vous

Magasins

Wishlist

Magasins

Wishlist

Chercher

Livres

Ebooks

Papeterie

Jeux

Cadeaux

Tous les produits

Dédicaces

Jobs

Articles

23,95 €

+ 47 points

Date de disponibilité inconnue

Passer une commande en un clic

Payer en toute sécurité

Livraison en Belgique: 3,99 €

Livraison en magasin gratuite

Description

Business analysts are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, Neil Botten and John McManus balance their exposition of theory with real-world examples organized around the emerging service model. The authors discuss strategy in all its practical dimensions: political, economic, social and technological. In pulling together existing models and techniques and showing, through case histories, how these frameworks may be used in service organizations, they provide valuable guidelines for the forward-looking leaders of our growing service economy.