The another time dominates immediate purchase behavior is that I assume that one common air condition can not be bought in short time later if all air condition consumers can not make decision to buy any air condition in this super store. So, his/her personal time limited pressure can dominate whose final or condition purchase decision in this super store on that day. If the store has many different brands of air conditions to lead him/her to spend long time to compare which is th best worth to buy in this super store. Then, it will let him/her to feel difficult to make the air condition final purchase decision in the store on that day. Otherwise, if the super store has less different brands of air conditions to need him/her to spend less time to compare which is the best worth to buy in the store. Then, he/she may make the final air condition purchase decision making more easily on that day.So, the final air condition purchase day of the super store, the super store's air condition final day's time can dominate the air condition buyer to make air condition purchase decision immediately. Due to he/she feels that all of these day brands air conditions can not bought from this super store after that day. So, he/she needs to make the air condition purchase decision making in this super store on that final air condition purchase day in this year. Because it is the final air condition purchase day in this super store of all sir conditions products. If he/she can not make the choice to buy any one brand of air condition in this store. Then, it is possible that he/she will lose this store's final cheap price air condition purchase benefits. However, if this super store has too many brands of air conditions need him/her to choose. It will cause him/her to spend more time to choose. Consequently, it will cause he/she feels difficult to compare which brand of air condition is the best and he / she does not choose to buy any one in this super store.

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