Description

Directions for Future Value in Changing Times. Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.This groundbreaking book now includes A new section on contemporary themes in innovation management, such as the use of social media.. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to

Spécifications