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Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
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- Payer en toute sécurité
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Data Is Everybody's Business
The Fundamentals of Data Monetization
Barbara H Wixom, Cynthia M Beath, Leslie Owens
36,45 €
+ 72 points
Format
Description
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.
Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 200
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780262552981
- Date de parution :
- 04-02-25
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 368 g
