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Disability and Shopping

Customers, Markets and the State

Ieva Eskyte
Livre broché | Anglais | Routledge Advances in Disability Studies
52,95 €
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Description

Disability and Shopping: Customers, Markets and the State provides an examination of the diverse experiences and perspectives of disabled customers, industry and civil society. It discusses how the interaction between the three stakeholders should be shaped at aiming to decrease inequality and marginalisation.

Shopping is a part of everyday modern life and yet businesses struggle to adequately meet the needs of 80 million disabled customers in the European Union single market. While there has been extensive research into how individuals engage in customer roles and experience, and how businesses and policies both shape and respond to these, little is known of the same dynamics and practices regarding people with impairments. This book addresses this need by revealing the perspectives, interactions and experiences of disabled customers and their interaction with policy and business.

It will be required reading for all scholars and students of disability studies, sociology, marketing and customer relations.

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Auteur(s) :
Editeur:

Contenu

Nombre de pages :
256
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9780367663001
Date de parution :
30-09-20
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
156 mm x 233 mm
Poids :
499 g

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