First published in 1993, this book provides clear illustrations of discourse analytic work and empirical critiques of the traditional psychological approaches. Drawing on a range of examples, the contributors argue that identity, deeply felt emotions, prejudice, and attitudes to social issues are created by the language that describes them rather than being intrinsic to the individual. In illustrating the variety of methods available through their studies of punk identity, sexual jealousy, images of nature, political talk, sexism in radio, education case conferences and occupational choice, the contributors provide a challenging presentation of discourse analysis in a psychological context.