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Does Your Brand Care?
EBOOK
Building a Better World with the C A R E principles
Isabel Verstraete
Ebook | Anglais
18,99 €
+ 18 points
Format
Récompenses
Description
If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert Isabel Verstraete researched companies that seemed to deal better with the crisis and discovered a pattern behind their success. This pattern turned out to be a shift in attitude towards how they do business. These newly gained insights are bundled together in The C A R E Principles: Collaboration, Agility, Reliability, Empathy.
The C A R E Principles reach deep into the structure of your company, touching your people, your clients, your communities and the world. The C A R E Principles are not a quick fix for a specific business problem. They are the key to your company's long-term success - and even survival. The many case studies in this book from companies big and small, national and international, prove that taking C A R E of something or somebody is a winning strategy.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 200
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9789401475044
- Date de parution :
- 08-03-21
- Format:
- Ebook
- Protection digitale:
- Digital watermarking
- Format numérique:
- ePub
