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E-Retail Zero Friction In A Digital Universe

Greg Thain, Alexandra Skey
Livre broché | Anglais
24,95 €
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Description

A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.

GREG THAIN - Greg is a director and investor in various e-retail and marketing businesses. He's also an Adjunct Professor of E-Commerce, E-Retail & Marketing at the International University of Monaco (IUM). Greg regularly speaks at conferences around the world, specializing on retail in emerging markets. Greg has also written FMCG: A Complete Guide To The History Of The World's Leading Consumer Companies, and Storewars: The Battle For Mindspace and Shelfspace, which is considered as a must read for every retailer. Greg splits his time between Monaco & Moscow with his wife and has 5 children.

ALEXANDRA SKEY - Alexandra is obsessed with customer experiences. She's the Founder and CEO of Rallyon, a neuroscience company that unlocks human potential through technology, and the cofounder of Spokal, an award winning marketing automation platform. Alexandra also loves horses, tea and kiteboarding. She lives on the west coast of North America, sharing her time between Victoria and San Francisco.

Spécifications

Parties prenantes

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Editeur:

Contenu

Nombre de pages :
330
Langue:
Anglais

Caractéristiques

EAN:
9781622878574
Date de parution :
14-05-15
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
152 mm x 229 mm
Poids :
444 g

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