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- Toujours un magasin près de chez vous
Electronic Commerce Management for Business Activities and Global Enterprises
Competitive Advantages
In Lee
258,45 €
+ 516 points
Description
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 518
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781466618008
- Date de parution :
- 30-06-12
- Format:
- Livre relié
- Format numérique:
- Ongenaaid / garenloos gebonden
- Dimensions :
- 180 mm x 259 mm
- Poids :
- 1088 g
