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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
202,95 €
+ 405 points
Description
Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise.
Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the 'soft' genre of travel journalism. The book seeks to understand how, in whose interests and against what odds discourses of cosmopolitanism and place-branding influence the way travel journalists represent vulnerable and contested environments.
Informed by interviews with journalists and their sources, Environmental Communication and Travel Journalism identifies and theorises networks, cultures, discursive strategies and multiple loyalties that can assist or interrupt flows of environmental concern in the cosmopolitan public sphere. The book should be of interest to scholars of environmental communication, environmental politics, journalism, tourism, marketing and public relations.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 194
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781138775251
- Date de parution :
- 21-07-15
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 157 mm x 234 mm
- Poids :
- 430 g
