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Facebook is a massive traffic monster.
Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow.
Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month-to-month basis, Facebook has slightly over 2 billion monthly active users.
You really cannot afford to miss out on Facebook and its marketing potential.