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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
22,45 €
+ 44 points
Format
Description
While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food.
Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 288
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780816650187
- Date de parution :
- 01-04-07
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 149 mm x 209 mm
- Poids :
- 317 g
