Serving others is what we do, yet when we fail to serve ourselves, we fail to create the lives we were meant to lead. What makes a great leader? Why do some professionals progress and inspire the best out of their contemporaries while others struggle to be professional? The principles of leadership have not changed over time. What has changed is how we lead. The demands of our world force us to get more out of every member on our team. To serve and lead at the highest level we must instigate both individual and collective leadership to have a compounding effect on our community.