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From Great to Gone
Why FMCG Companies are Losing the Race for Customers
Peter Lorange, Jimmi Rembiszewski
Livre relié | Anglais
97,45 €
+ 194 points
Format
Description
To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the authors call 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets and delivered to the consumer through a mix of various touch points. From Great to Gone points out what the winners of the 21st century have in common that has enabled them to achieve this transformation.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 174
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781472435569
- Date de parution :
- 30-05-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 178 mm x 254 mm
- Poids :
- 526 g
