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How many times do we persist to force something to work that we already know won't work? Like holding views, leadership styles and culture that no longer serve our workforce and businesses? How many times do we conform to being stuck in the rut, the bare minimum, and the comfortable zone over restructuring the organizations to make things work, stopping the production of a product that is a nice-to-have (a money bleeder) and investing in what will give sustainable returns?

Sometimes to save yourself, your business, you will need to do the hard things. Most people and businesses didn't swiftly adapt to the Covid19 induced disruption. There were tears that were shed, short-term mistakes and losses made, anxiety and gut-wrenching fear experienced. However, that knowing that that was going to be the "New Normal" enabled them to do it afraid. And that's bravery. Leading at the edge of chaos, through crisis and recessions is not easy. Changing organizational culture which at times get you face to face with your own biases and ineffective outlook, is not easy. For a person who's used to having the final say is not easy to "allow" your workforce to be entrepreneurial and let their innovative ideas catch fire. For an ever-solo entrepreneur may not be easy to start delegating and "losing control". All these necessary calls for change and transformation require you to be brave and courageous. They require brave leadership and courageous culture.

In Gain Competitive Advantage, the author, Kgadi Mmanakana, introduces brave leadership and courageous culture as the birthplace of competitive advantage and shares 10 practical strategies that business leaders, team leaders, managers, divisional directors and executives can use to unlock employee engagement, drive team performance and build resilience to maintain relevance in a constantly changing world.