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- Toujours un magasin près de chez vous
Global Technology and Corporate Crisis
Strategies, Planning and Communication in the Information Age
Simon Moore, Mike Seymour
Livre broché | Anglais
50,45 €
+ 100 points
Description
Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow's corporate world.
With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 202
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780415365970
- Date de parution :
- 25-08-05
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 168 mm x 232 mm
- Poids :
- 317 g
