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Guerrilla Marketing Lib/E Livre audio
Secrets for Making Big Profits from Your Small Business
Jay Conrad Levinson
CD | Anglais
158,45 €
+ 316 points
Description
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.
Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781441745149
- Date de parution :
- 15-06-10
- Format:
- CD
- Format numérique:
- CD standaard audioformaat
- Dimensions :
- 157 mm x 170 mm
- Poids :
- 235 g
