Description

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.

A practical introduction to research methods for business students.
Gives students the ability to conduct reliable research on the basis of empirical field data.
Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
Demonstrates the interrelationships between the different stages in a research project.
Helps students to decide which methods are most appropriate.
Teaches students to think both critically and creatively about research methods.
Includes the most up-to-date methods, including use of the Internet and email.
Supported by real-life examples, cases and practical guidelines.