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Influencers and Revolutionaries
How Innovative Trailblazers, Trends and Catalysts Are Transforming Business
Sean Pillot de Chenecey
72,95 €
+ 145 points
Format
Description
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability
The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.
- Classic innovation theory vs current leading-edge thinking
- New consumption patterns and fragmented niches of growth
- Dynamic cross-category innovation from legacy brands and start-ups
- Challenging convention via catalytic leadership and next-generation practises
- How agile organizations leverage cultural and social trends to anticipate change
- Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 288
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780749498702
- Date de parution :
- 25-02-20
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 485 g
