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Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
307,45 €
+ 614 points
Format
Description
This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.
More comprehensive than competing books, this new edition of International Business includes:
- A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.
- New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.
- Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country's balance of payments.
- Strengthened, expanded global cases, examples, and "industry" and "country" mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment.
Also featuring a companion website with a test bank, PowerPoint slides, and instructor's manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 772
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780367472375
- Date de parution :
- 21-12-21
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 175 mm x 246 mm
- Poids :
- 1589 g
