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International Marketing and Export Management EBOOK
Gerald Albaum, Edwin Duerr, Jesper Strandskov, Alexander Josiassen, Michael Polonsky
Ebook | Anglais
55,11 €
+ 55 points
Description
International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
The full text downloaded to your computer
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Time limit
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292016955
- Date de parution :
- 06-06-16
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
