This text offers a critique of traditional interviewing practices and provides a framework for thinking about issues such as trustworthiness, identity, and language in a conceptual rather than technical context, allowing you to develop your own reflexive practice. The research interview is in with the brick and mortar of qualitative research, and is one of the routine methods of obtaining knowledge of individuals, groups, and organizations. Through the use of eight original metaphors drawing on trends in language, subject, and discourse, this cutting-edge text will encourage you to question the interpretive nature and theoretical underpinnings not only of your interview method, but of the knowledge which is conveyed through it.