- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Kommunikation in Sozialen Netzwerken Via Memes
Zur (Re)Konstruktion Sowie Damit Verbundener Form Und Funktion Der Text-Bild-Hybride Auf Facebook
Stina Viher
24,95 €
+ 49 points
Description
The web not only enables dynamic networking between individuals, but also creates a semiotic space in which every text recipient can become a text producer. New multimodal genres and interaction patterns are emerging such as for example, in Web 2.0 using Internet memes, the creation of which enabled the digital processing of images, videos or sound. While conventional memes essentially comment on current and political topics and address social stereotypes, multimodal artifacts in the context of magazines are mainly used to illustrate behavioral patterns in society. They are recontextualized in conventional Internet memes and reproduced in their own way, in a retained recognizable form. Although they do not quite meet the prototypical expectations of an advertising copy, they fall into the category of advertising copy. The media company endeavors to stage a personal contact in order to expand the reach of the magazine to indirectly induce potential readers to buy the magazine. Thus, the published contributions, in conjunction with the context, take on an appellative function, which is at the same time linked to the entertaining and contact-making function.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 114
- Langue:
- Allemand
- Collection :
- Tome:
- n° 10
Caractéristiques
- EAN:
- 9783847112129
- Date de parution :
- 12-07-21
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 155 mm x 231 mm
- Poids :
- 1849 g
