Description

The book focuses on the role of language as a powerful tool in representing and structuring the world. It explores how language can help construct stereotypes, identities, and human relationships. By constructing stereotypes language also manifests and perpetuates gender differences. The
author examines how gender is in fact made up on a continuous basis in different linguistic and artistic expressions, e.g., sayings and proverbs, jokes, songs, films, TV plays, newspapers, theatre, and slogans behind vehicles, and reveals how these apparently playful activities strengthen gender
stereotypes unnoticed. The book highlights the politics of representation and hegemony with regard to women with special reference to language. The readers are encouraged to realize that on the one hand language is a tool of control and hegemony while on the other hand it can be used to mount
resistance against hegemony by reversing the discourse.

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