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Making Waves

How to Ride the Chaos with Direct Response Integrated Marketing

Mark Davies, Tina Catling
Livre broché | Anglais
29,45 €
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Description

"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways"
--Sir Tom Farmer

"Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read"
--Steve Barrass, Thomas Cook

The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow's news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating and sustaining your own movement; by Making Waves in the public consciousness.

To help you to achieve this, we have outlined how to take advantage of the best of both digital marketing and direct marketing media--two of the most responsive disciplines in marketing ever--to mold a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences and loyal relationships which put the customer at the heart of the communications, creating outstanding returns on marketing investment.

This book will:

  • Open your eyes to the potential of Wave marketing
  • Take you from creating an idea to seeing it fully realised
  • Inform you on the right combination of media for any campaign

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
192
Langue:
Anglais

Caractéristiques

EAN:
9780857082121
Date de parution :
20-06-11
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
248 mm x 250 mm
Poids :
716 g

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