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Managing Cultural Differences
Global Leadership for the 21st Century
Robert T Moran, Neil Remington Abramson
Livre broché | Anglais
110,45 €
+ 220 points
Format
Description
In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.
This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.
With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 638
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138223684
- Date de parution :
- 11-11-17
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 190 mm x 244 mm
- Poids :
- 1247 g
