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- Toujours un magasin près de chez vous
Managing Tourism Enterprises
Start-Up, Growth and Resilience
Craig Lee, Rob Hallak
Livre broché | Anglais
59,45 €
+ 118 points
Description
Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. Managing Tourism Enterprises describes and includes essential business planning and teaching tools including:
- feasibility analysis, marketing plan, and strategic planning tools
- lecture slides for each chapter
- case studies with each chapter
- quiz and test questions
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 192
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781789249422
- Date de parution :
- 27-03-23
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 517 g
