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- Toujours un magasin près de chez vous
Manipulation of the American Voter
Political Campaign Commercials
Gary Copeland, Karen Johnson-Cartee
161,45 €
+ 322 points
Description
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 232
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780275955885
- Date de parution :
- 21-08-97
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 163 mm x 243 mm
- Poids :
- 571 g
