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Market Research in Practice
An Introduction to Gaining Greater Market Insight
Paul Hague
Livre broché | Anglais
67,95 €
+ 135 points
Format
Description
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.
Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 392
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781398602823
- Date de parution :
- 30-11-21
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 170 mm x 244 mm
- Poids :
- 621 g
