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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Marketing Cases from Emerging Multinational Enterprises (Emnes)
National Brands Asserting Themselves on the Global Stage
232,45 €
+ 464 points
Description
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 435
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783031633935
- Date de parution :
- 20-01-25
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 155 mm x 235 mm
