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Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang
Livre broché | Anglais
62,95 €
+ 125 points
Format
Description
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 620
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138121294
- Date de parution :
- 21-03-19
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 193 mm x 246 mm
- Poids :
- 1292 g
