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Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
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- Payer en toute sécurité
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176,45 €
+ 352 points
Description
Instructor Resources: Test bank, course lesson plans, PowerPoint slides, and a transition guide to the new edition.
New! Comprehensive course lesson plans are designed to promote an active classroom. Use the lesson plans to set up a new course or adapt your current syllabus to this edition of the text. Activities have been designed to enhance critical-thinking and problem-solving skills, as well as information retention and retrieval capacity. Designed for either an online or on-ground environment.
Includes 27 Case Studies!
Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies--both traditional and contemporary--to help their organizations successfully navigate this period. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more.
Changes to the third edition:
The latest healthcare marketing trends are discussed, including database marketing, customer relationship management, and digital marketing A new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers Supporting information within the text includes in-line glossary terms, key points at the end of each chapter, discussion questions for student collaboration, and additional resources on topics discussed in the chapter Revised support materials include an instructor's manual, PowerPoint slides, answers to selected case study questions, and an entirely new test bankSpécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 510
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781567936780
- Date de parution :
- 01-09-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 468 mm x 468 mm
- Poids :
- 1111 g
